![]() ![]() The promise of optimal selfhood fuels today’s $4 trillion wellness industry-and in recent years, the same market that once valorized scientific innovation has begun to look back in order to move forward. Supernal’s new gua sha tool is born of that sense of familiarity with the lessons of her own lineage.Īncient-meets-modern beauty rituals, from Ayurvedic hair treatments to acupressure apps, illustrate just how intrinsic the quest for beauty and groundedness is to the human condition. “Watching my mom run a sterilized coin over my great-grandma’s shoulders when they were sore was a regular part of growing up,” she recalls-a practice not formally called gua sha, though she would later trace a connection to the longstanding Chinese custom. “It’s very much tied into our culture and also just our family tradition.” For Melissa Medvedich, whose line Supernal is known for its small-batch face oils, the customs of her childhood home were known not by name but by observation. “TCM has really been integral to my life,” she says. Growing up in New York City, Chau fondly remembers a broken spare refrigerator in her family’s tiny apartment, which was routinely stuffed with Chinese herbs. We have an amazing capacity, so it’s really about tapping into being human again.” “We have all these central perceptions, like our eyes, our touch, our smell. “We cannot operate like robots, 24/7, nonstop,” says Angela Chau, an ethnobotanist and licensed acupuncturist who cofounded the skin-care brand Yina, inspired by traditional Chinese medicine (TCM). As the digital sphere extends its reach into daily life, testing our ability to remain attuned to the present moment, there’s a comfort in connecting with the rituals of the past.
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